HERO Premier Membership is valid for 12 months. As your renewal day approaches we will contact you to invite you to renew your membership. 

Have a question? read the FAQ here

Exclusive benefits of the Premier Membership includes:

Special entry rates for HERO Events. 

When you apply to register for an event, as a Premier Member, you will be offered an entry rate* up to 10% less than the standard rate. To enter just click on your chosen event below.

* Excludes One day, Training events and Peking to Paris Motor Challenge 

10% off the hire costs for an Arrive & Drive car. 

Premier Members save 10% off the daily hire rate across all our vehicles. Take a look at which one you would like to drive. 

Reward points on purchases made through the HERO Store

Purchase your car essentials, gifts and Regalia through the HERO Store at MRP and receive up to 10% of the purchase value in Reward points. The Reward points can be used against further purchases, entries, A&D car hire or Premier Membership renewal.  

Early access to sign up for Events. 

All HERO Event entries open early exclusively for HERO Premier members, sign up before the event is open for general entries.


Up to 35% discount, worldwide, on car hire through AVIS

Avis are pleased to be the exclusive partner of HERO and are delighted to offer preferential rates and benefits globally to all our Premier members. Avis is a truly global brand, servicing over 160 countries worldwide and offering a wide range of products and services.

Premier Members receive up to 35% discounts worldwide on normal ranges, 5% discounts worldwide on the Prestige Fleet.

Powered by Wild Apricot Membership Software